In a world where technology rules and businesses want to diversify their consumer bases, mobile app development is a crucial marketing tool. Hundreds of Mobile apps fail for every success story that becomes popular worldwide, and this is something we aim to investigate in this article.
Top 5 Reasons Why Mobile Apps Fail?
1. Lack of technical efficiency
This relates to software-related issues that may have been disregarded or not properly implemented. A feature is providing a terrible user experience if it causes frequent crashes, slows down the performance of the App, and generates an error-filled user experience. The product is useless due to out-of-date standards, methodology, and subpar code.
Technical inefficiencies include the following:
a. Vagueness of Mobile App Platform
If you are unclear about your target audience’s demographics and preferred mobile devices, whether your application will work on the iOS or Android platform, you are asking for trouble.
b. Feature Imbalance
Because they don’t achieve the ideal feature balance, many apps are deleted after the first use. There are either too many or too few elements; finding the ideal balance calls for careful preparation and comprehension.
2. Not Sure about the Target Customer
Operating from an isolated workspace, shut off from your end-users, is not the best business strategy unless you’re Steve Jobs and can give the world something they don’t know they need. If you haven’t done a lot of research on your target audience and what they want, your road to success is only half built. Ultimately, the success of your app will depend on your audience. But when making something, you have to think about people who aren’t the main target audience if you want the app to do well.
Consider developing a grammar-learning app for children aged 5-7. Also to be considered are mothers, nannies, and grandparents who might be assisting the child in developing the app. Your target audience and its subgroups should be able to easily relate to the app’s features.
3. Performance Issues with Apps
Apps that aren’t optimised cause users to lose interest. One of the causes of mobile apps’ failure is ineffective optimization. Coding problems, bandwidth limitations, and flaws in network protocols are frequently the causes of app performance optimization failure. App store optimization mistakes can result in the failure of an app.
4. Inadequate User Experience Design
In addition to accommodating the crucial functions that it handles, the app design as a whole needs to be both intuitive & appealing. User Happiness should be prioritized on all fronts because a poor user experience is a self-defeating indicator.
Imagine a home automation app that you can only link to one phone, or an app for the blind that doesn’t include any alarm features they can utilise in case of trouble. Instead of improving it, these apps restrict your user experience.
Beginning a user engagement is the primary criterion for app creation. Users will surely be less interested in using your software if it doesn’t offer them any kind of feedback or communication. All apps must prioritise user experience, especially when trying to attract your intended audience.
5. Marketing that doesn’t work
Without a clear marketing plan, you would be wasting resources like as cash, developer time, and the vision and creativity that went into the app’s development.
Pay by Touch is an example of a biometric payment service that was intended to be developed but was unsuccessful due to inadequate leadership, subpar market research, and a dearth of marketing. There was talent and possibility behind the app. When Pay by Touch declared bankruptcy, customers were kept in the dark.
What are the frequent issues on this front?
1. Inadequate Marketing time
Most companies make the mistake of beginning to advertise their app as soon as it is developed and released. Any app can benefit from a little hype before launch. Utilize social media to its fullest potential, and ask your prospects for their feedback and suggestions on what should be included in the application.
Like Apple, create a little anticipation before the programme launch. You won’t have to work as hard later to make your application visible to your target audience because it will help create a ready market for it. Launch celebrations are also beneficial if you want the media to cover your app.
2. Absent Particulars
Even when app developers complete their part of the process, minor gaps in the marketing plan have a negative impact on the app. As follows:
• Insufficient clarity in the app description
• Failure to reach the target audience, even if they are free sign-ups
Ads and other marketing tactics (including social media) that are vague and don’t clearly define your brand’s values for defining your niche
3. Subpar customer service
Did you know that poor and insufficient customer support causes almost 30% of app users to uninstall the app after just one use?
To provide users with effective solutions, the staff members who deal with daily customer interactions need to receive the proper training.
One of the main factors behind the failure of mobile apps is the failure to provide adequate support for user issues, which is bad for your brand.
4. Disregard for the Competition
Probably a thousand new mobile apps are released each day! Whatever your plan, there is always a chance that someone else will come up with a better one. You won’t be able to survive if you can’t change to compete with them and win over your target market.
5. Process and Business Plan Gaps
The company’s overall business strategy is compatible with a mobile app. To ensure that you are sticking closely to the company’s goals, you should ask yourself the following questions:
- Before developing the app, did you draught a business plan?
- Did you consider your “Plan B” before releasing the app?
- Will the app release follow a set schedule?
It is advantageous from a process standpoint to develop apps using the Mobile app builder plugin in order to spot issues early on and make the necessary revisions that ensure an app’s success. At Knowband, we have a smart way for you to build your eCommerce mobile app as quickly and easily as possible. With the help of this eCommerce mobile app plugin, you can make a mobile app that is easy for people to use. Get in touch with us at [email protected] for a better understanding of the mobile app creator plugin.